How to own your value and work your personal brand | Leonard Armato on Icons and Insights

In this episode Howard and Cher get an insight download from Leonard Armato, a visionary leader, a trailblazer in Sports, and Entertainment AND definitely a legend in the sports marketing game. Our icon gives a mini masterclass on establishing your value proposition, the superpower of likability, negotiating one of the most iconic NBA deals and the art of personal branding with other people's money! And you can take literally what you learned in this episode to the bank because our Icon literally transformed the way athletes and celebrities were marketed by masterminding the development and launch of Shaquille O'Neal's brand which evolved the superstar from athlete to institution and “tech influencer”. Want to find out more about C360? Visit www.360live.com Music from Uppbeat: https://uppbeat.io/t/soundroll/that-vibe License code: 97URVELMKNVR16PR

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